Automatic Amazon Review Requests
Stop clicking “Request a Review” one order at a time.
Amazon gives every seller a Request a Review button in Seller Central. It works, it’s compliant, and it sends in the buyer’s own language. The problem is that it takes three clicks per order — and if you’re selling well, that’s hours a month spent clicking.
Zonmaster does it for you. Turn it on once, and every eligible order gets a review request automatically — triggering the same action you’d click yourself, through Amazon’s official API.
What it does by default
Every eligible order
A request goes out for every order delivered between 5 and 30 days ago — Amazon’s permitted window. Never twice for the same order.
In the buyer’s language
Amazon writes and sends the message, so it always arrives in the language your buyer actually reads.
Refunds skipped
Refunded and returned orders are left out automatically. No asking for a review from someone who sent the product back.
You don’t have to configure anything. The defaults are the settings that work for most sellers.
When you want more control
Some sellers do want to narrow it down. You can:
- Set your own delay. Prefer to wait until an order’s been delivered 15 days before asking? Set it. Anywhere between 5 and 30 days.
- Choose which products to include or exclude. Select by SKU — either the SKUs you want requests sent for, or the ones you want left out. Useful if you have a product with a known quality issue, or one you’d rather not draw attention to yet.
Our honest advice: don’t narrow it unless you have a specific reason. Like most things on Amazon, the defaults perform best.
What you should know
You don’t control the email. Amazon writes it and Amazon sends it. That’s the trade-off for a process Amazon fully endorses — and it’s why the message arrives in the right language every time.
Review requests count towards your monthly send allowance. If your plan includes 5,000 sends, that’s 5,000 emails or review requests combined. Your dashboard shows the split.
You should stop sending your own review-request emails. Amazon introduced this feature to bring the process under its control, and it enforces the rules. Emails to buyers should carry genuinely useful information about their order — not a request for a review. This has been Amazon’s position for years; the difference now is that they act on it.
Included in every plan
Automatic review requests are part of Zonmaster on every plan — no add-on, no upgrade required. Start with a 15-day free trial and see how many more reviews you get.
Zonmaster has been building review and feedback tools for Amazon sellers since 2016, and running automatic review requests since Amazon launched the feature in 2020. See how we compare to Feedback Genius.